Instagram API

The Instagram API refers to Meta's official Instagram Messaging API, which allows approved third-party platforms to send and receive Instagram Direct Messages programmatically. It is the only compliant way to automate DM conversations at scale. Businesses must connect a Facebook Page and Instagram Business account to access it. SellByChat uses the official Instagram API exclusively, ensuring all automated conversations are fully compliant with Meta's platform policies.

Frequently Asked Questions

Is it safe to use the Instagram API for DM automation?

Yes. The official Instagram Messaging API is Meta-approved and fully compliant. It is the only legitimate method for automating DMs. Tools that use browser automation, scraping, or unofficial endpoints put your account at risk of restriction or ban.

What do I need to connect to the Instagram API?

You need an Instagram Business or Creator account connected to a Facebook Page. Your account must be approved for the Messaging API through a Meta-approved platform. SellByChat handles the entire setup process during onboarding.

Are there message limits on the Instagram API?

The API allows messaging within a 24-hour window after a user initiates contact. For ongoing conversations, the window resets with each user message. There are rate limits, but they are high enough that most coaching businesses never hit them.

See Instagram API in action

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